Hey there! I'm Dee.
Senior Product Designer specialized in designing user-centered experiences that are engaging, accessible, and strategically drive business success.
Currently designing AI products and agents at Salesforce.
Recent Work
About Dee
I'm a senior product designer based in Burlington, Ontario 🇨🇦 with over 10 years of industry experience. Over my career, I have worked on a variety of B2B, B2C and B2E products and projects across tech, e-commerce, fintech/insurance, CRM and health & wellness industries.
Specialized in user-centered experiences, I strive to enable my team to design simple solutions to complex business problems, I'm driven to create amazing product experiences by transforming data and insights into predictive and proactive experiences.
Over the years, I've had the chance to work with exceptional teams, startups and small-businesses and met amazing, talented people in Canada, Europe and the Unites States.
Skills
User Experience Design
— Workshop facilitation
— Hypothesis-driven design
— High-fidelity prototyping
— Accessibility
— Interaction design
User Interface Design
— Building/scaling design systems
— Wireframing
— Rapid prototyping
— Typography
— Quick pencil sketchin queen
User Research
— Qualitative research
— Problem/solution validation
— Competitive analysis
— Usability testing
— User interviews/surveys
— Card sorting activities
Leadership
— Project management
— Growing diverse and thriving design teams
— Product vision & strategy
— Fostering career growth
— Mentorship and skill development
— Defining personal, team & department OKRs
Tools
— Figma
— Sketch
— Adobe XD
— Balsamiq
— Photoshop
— Illustrator
— Zeplin
— Miro
— InVision
— FullStory
— JIRA
— HTML/CSS
